Why switch to UV

LivBay · Lash Artist Guide

The UV Lash Pricing Guide

How to price UV lash services, talk about them with confidence, and turn the clients already in your chair into a premium tier of your menu.

LivBay For Working Lash Artists 5 Minute Read
"You are leaving money on the table every time a client sits in your chair and you only offer one thing."

That is what happens every time a lash artist skips service expansion. Adding UV lash extensions creates a premium tier of your menu, without a single new client walking through the door.

01 · The Income Case

Why UV earns more without costing more time

UV lash extensions justify higher pricing because they deliver a genuinely better result. The adhesive cures in one to two seconds on contact with UV light, which removes the humidity dependency and off-gassing of traditional adhesive and creates a sealed bond that holds up through sweat, tears, swimming, and saunas.

  • Longer retention
  • Improved client satisfaction
  • A compounding effect from consistent return visits
  • Fewer frustrated fills
  • More referrals
  • A more stable client base with less churn

"Think about it like this. If you present an additional service, there's a chance you could end up getting additional money in your pocket. If you don't offer it at all, they never have the option."

Shauna, LivBay
02 · Safety & Documentation

The safety question, answered honestly

Lamp safety. The UV LED curing lamp has been independently tested to IEC 62471, the internationally recognized standard for photobiological safety. It tested Risk Group 1 (Low Risk) under normal operating conditions, meaning no significant photobiological hazard when used as intended.

Adhesive safety. UV adhesive cures instantly on light exposure, which removes the prolonged off-gassing associated with traditional cyanoacrylate. Once cured, the bond is a sealed, inert polymer on the extension, not on the skin.

Handling protocol

  • Work in a ventilated space
  • Store product per label instructions
  • Patch test new clients before a full set
  • Use dedicated UV eye pads, top and bottom, for full eye coverage

Our UV eye pad placed over a UV-sensitive test strip. The covered area stays unchanged as the light cures, showing the pad blocks UV rather than simply covering the eye.

03 · The Numbers

How to price UV lash services

UV is a specialty offering. Price it like one.

LivBay Pricing Structure · Las Vegas
Service Standard Price UV Price
Full Set Your current full set rate + $40 above standard
Fill Your current fill rate + $20 above standard
Do not undercharge to make it easier to sell. If you price UV the same as your standard service, you are telling your client it is the same. It is not. Price it accordingly and let the results do the talking.
04 · Run The Numbers

What UV adds to your weekly income

$280 Additional Weekly Income
$1,120 Additional Monthly Income
$14,560 Additional Annual Income

Based on every appointment converting to UV. Adjust the fields above to model your own chair.

You do not need to convert every client immediately. Even starting with a handful of UV appointments per week while you build confidence with the technique will add up quickly. The artists who get there fastest are the ones who started practicing before they felt fully ready.

05 · The Conversation

How to introduce UV to your existing clients

The goal is not to pressure anyone. It is to educate. Most clients do not know UV exists, and the ones who have heard of it have usually only heard the controversy without the context. You are not selling. You are informing, and then giving them the option.

Plant the seed early

"I have been offering UV lash extensions now and most of my clients have been loving the retention. Have you heard much about it?"

This opens the door without pressure. You are asking a question, not pitching a product. Let her curiosity do the work.

Lead with what she cares about

"The reason most of my clients switch is the retention. The bond cures instantly so you can go to the gym, swim, cry at a wedding and they hold up so much better between appointments."

Do not lead with the technology. Lead with the result she will experience. The science is supporting information, not the headline.

Be honest about the price difference

"It is a little more than a standard set — $40 more for a full set and $20 more for a fill — because the product is genuinely different and the results are better. Most of my clients feel like it is worth it once they see how long they last."

Do not apologize for the price. State it confidently and immediately follow with the value. Hesitation on your end creates hesitation on hers.

Give her the option and let it land

"Would you want to try UV at your next appointment? I can book you for a full UV set so you can really see the difference."

Ask once, clearly. If she says not yet, that is fine. You have planted the seed and she will think about it. Do not run it down.

"It doesn't have to be a beat 'em over the head type thing. You can say, 'Most of my clients usually add this because it does X, Y, and Z. Would you like to try it?' And if they say no, move on. But make sure you give them the chance to say yes."

Shauna, LivBay
06 · The Bigger Picture

More income. Same schedule.

High-income artists are not working more hours, they are maximizing the value of the appointments they already have. Adding UV to your menu is one of the cleanest ways to do that because it works with your existing clients, your existing schedule, and your existing brand.

You are not starting over. You are adding a premium tier to what you already do well.

Same clients + same hours + a specialty service they value = meaningfully more income

The window to be the UV artist in your market is still open in most areas. That changes as more artists get certified and the service becomes standard. The ones who get there first build the reputation, the clientele, and the pricing power that is much harder to establish once everyone is offering it.