Did you know that 42% of consumers now use social media as their primary tool for discovering and vetting new beauty professionals? Your digital presence is no longer just a gallery; it is a high-stakes sales engine. If …
It is 10 PM on a Tuesday and your phone buzzes with a photo that makes your heart stop. Your favorite client has swollen, red, itchy eyelids that look like she went ten rounds in a boxing ring. We have all been there, la…